Effects of personality and semantic content of stimuli on augmenting and reducing in the event-related potential.

Two groups of subjects classified as high vs. low in the need for power (n power) were assessed for augmenting versus reducing in the event-related potential (ERP) elicited by neutral and power-related words. Words at four different intensity levels in each of these two classes were randomly presented and ERPs in response to each word class at each of the four intensity levels were computed from EEG recorded at Fz. The results indicated that the two groups responded differentially to the power-related vs. neutral words. HIgh n power subjects showed reduction in response to both power-related and neutral words while low n power subjects showed augmentation in response to the power-related words.